Summary: This is the single strongest indicator I have found of a company’s cultural strength. (more…)
May 17, 2007
The Empowerment Doctrine
May 9, 2007
Brand like you sell sugar water
Summary: Great small companies create specialized products that target an identified user group and are unique in the market. Great small companies most often don’t have the luxury of a brand manager or often even a marketing department. Learn from the branding efforts of the big guys and have your next product release be an even greater success in the market. (more…)
May 8, 2007
A Disturbance in the Force
Summary: I was at a love fest recently that was all about extolling the virtues of entrepreneurial niche businesses. Then, someone said how she was consulting with large companies on successfully defeating entrepreneurial startups. That was a buzz killer. (more…)
May 1, 2007
Entrepreneurial edge with a safety net
Summary: What makes a great CEO? While I can’t answer that question, I can say what we look for in a CEO for a brand new entrepreneurial startup. (more…)