Summary: Great small companies create specialized products that target an identified user group and are unique in the market. Great small companies most often don’t have the luxury of a brand manager or often even a marketing department. Learn from the branding efforts of the big guys and have your next product release be an even greater success in the market. (more…)
May 9, 2007
Brand like you sell sugar water
April 29, 2007
A thick creature killed common station mice!
Summary: Clear communication is the first step on the road to great design and often the most overlooked… (more…)
April 18, 2007
Fight the ego magnet
Summary: Ego can help heighten drive. However, it can climb into the driver’s seat and take you for a ride. (more…)
April 9, 2007
Good, fast or cheap; pick any two!
Summary: You really can’t pick two if you want to dominate. (more…)