Summary: Great small companies create specialized products that target an identified user group and are unique in the market. Great small companies most often don’t have the luxury of a brand manager or often even a marketing department. Learn from the branding efforts of the big guys and have your next product release be an even greater success in the market. (more…)
May 9, 2007
Brand like you sell sugar water
May 8, 2007
A Disturbance in the Force
Summary: I was at a love fest recently that was all about extolling the virtues of entrepreneurial niche businesses. Then, someone said how she was consulting with large companies on successfully defeating entrepreneurial startups. That was a buzz killer. (more…)
April 27, 2007
Under Armour = Under Dog?
Summary: Under Armour is a Wall Street high flyer currently trading at 63 times earnings. However, almost 25% of its stock is currently being shorted. It is either going up or down in a big way. What’s your guess? (more…)
April 18, 2007
Fight the ego magnet
Summary: Ego can help heighten drive. However, it can climb into the driver’s seat and take you for a ride. (more…)
April 10, 2007
Niches Niches Everywhere.
Summary: Little companies that want to be good don’t even have to waste energy worrying about big companies. (more…)
April 5, 2007
You have a choice
Summary: Once you have “Teatro ZinZanni” in your head, there is really no other option. (more…)