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	<title>VentureNiche</title>
	<link>http://www.ventureniche.com</link>
	<description>Small investments yield large ROI</description>
	<lastBuildDate>Fri, 18 May 2007 00:09:11 +0000</lastBuildDate>
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		<title>The Empowerment Doctrine</title>
		<description><![CDATA[Summary:  This is the single strongest indicator I have found of a company’s cultural strength.
]]></description>
		<link>http://www.ventureniche.com/2007/05/17/the-empowerment-doctrine/</link>
			</item>
	<item>
		<title>Brand like you sell sugar water</title>
		<description><![CDATA[Summary:  Great small companies create specialized products that target an identified user group and are unique in the market.  Great small companies most often don’t have the luxury of a brand manager or often even a marketing department.  Learn from the branding efforts of the big guys and have your next product [...]]]></description>
		<link>http://www.ventureniche.com/2007/05/09/brand-like-you-sell-sugar-water/</link>
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		<title>A Disturbance in the Force</title>
		<description><![CDATA[Summary:  I was at a love fest recently that was all about extolling the virtues of entrepreneurial niche businesses.  Then, someone said how she was consulting with large companies on successfully defeating entrepreneurial startups.  That was a buzz killer.
]]></description>
		<link>http://www.ventureniche.com/2007/05/08/a-disturbance-in-the-force/</link>
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	<item>
		<title>Entrepreneurial edge with a safety net</title>
		<description><![CDATA[Summary:  What makes a great CEO?  While I can&#8217;t answer that question, I can say what we look for in a CEO for a brand new entrepreneurial startup.
]]></description>
		<link>http://www.ventureniche.com/2007/05/01/entrepreneurial-edge-with-a-bit-of-a-safety-net/</link>
			</item>
	<item>
		<title>A thick creature killed common station mice!</title>
		<description><![CDATA[Summary:  Clear communication is the first step on the road to great design and often the most overlooked&#8230;
]]></description>
		<link>http://www.ventureniche.com/2007/04/29/a-thick-creature-killed-common-station-mice/</link>
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	<item>
		<title>Under Armour = Under Dog?</title>
		<description><![CDATA[Summary:  Under Armour is a Wall Street high flyer currently trading at 63 times earnings.  However, almost 25% of its stock is currently being shorted.  It is either going up or down in a big way.  What&#8217;s your guess?
]]></description>
		<link>http://www.ventureniche.com/2007/04/27/under-armour-as-the-under-dog/</link>
			</item>
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		<title>Invent Opportunity</title>
		<description><![CDATA[Summary:  Meg Witman from eBay relates a story about her company&#8217;s evolution.  Who was in control?  (Hint: not Meg)
]]></description>
		<link>http://www.ventureniche.com/2007/04/22/invent-opportunity/</link>
			</item>
	<item>
		<title>Crisis Evolution</title>
		<description><![CDATA[Summary:  When you are about ready to take your last breath is when you make the biggest strides.
]]></description>
		<link>http://www.ventureniche.com/2007/04/20/crisis-evolution/</link>
			</item>
	<item>
		<title>Fight the ego magnet</title>
		<description><![CDATA[Summary:  Ego can help heighten drive.  However, it can climb into the driver&#8217;s seat and take you for a ride.
]]></description>
		<link>http://www.ventureniche.com/2007/04/18/fight-the-ego-magnet/</link>
			</item>
	<item>
		<title>Diversified Businesses</title>
		<description><![CDATA[Summary:  As Steven Covey says, &#8220;When you have synergy, 1 + 1 equals 3, 5, 10, or 50.&#8221;
]]></description>
		<link>http://www.ventureniche.com/2007/04/15/diversified-businesses/</link>
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